Crisis Communication

Provider: LinkedIn Learning
Brief Description:
This advanced course, led by business communication expert Laura Bergells, equips learners with essential skills for effective crisis communication. Learn how to prepare your organization to communicate confidently with employees, customers, suppliers, media, and the public during crises. Topics include crafting crisis statements, assembling a response team, and evaluating post-crisis responses.

Key Learnings:

• Identify and prioritize key audiences during a crisis.
• Develop and deliver proactive, hold, and reactive statements.
• Understand best practices for appointing crisis leaders and spokespeople.
• Avoid common crisis communication mistakes while building trust and credibility.

Target Audience:

• Managers and business leaders preparing for unexpected challenges.
• PR professionals, communication strategists, and team leaders.
• Anyone interested in strengthening crisis management capabilities.